Our company is thrilled to announce you to Jacknife are best the fresh new go-to-paign to own Hard-rock Resorts & Gambling establishment Ottawa-the fresh new brand’s first-previously Canadian place! Because the Hard-rock embarks for the an effective $350M expansion and you can rebrand, our company is honoured so you’re able to shape a campaign that do not only celebrates Hard Rock’s history and also amplifies the energy during the Ottawa.
Noted for bringing immersive activities knowledge globally, the difficult Material� is certainly a favourite all over the world place to go for neighbors and you will visitors alike. The brand is actually a captivating era out of extension and you can revitalization, plus the phase is determined to have a huge beginning of Canada’s earliest Hard-rock Resorts & Casino � with Jacknife top the latest charge growing the fresh wade-to-paign for their Ottawa location.
HRI turned the original personally-possessed playing providers designated a good U
�Our 350 mil dollars extension and you will rebranding have a tendency to disturb the hotel, activities, hospitality, and you can gambling opportunities inside the East Ontario and past,� claims Christine Crump, President out of Hard rock Hotel and you will Casino Ottawa. Canadians won’t have to get across an edge to relax and play all of that Hard rock offers. Jacknife’s performs coincides to your community-classification works and you will feel we deliver to our traffic.�
The latest scope of Jacknife’s works comes with a full strategic and creative growth of the fresh go-to-paign, having a pay attention to strengthening adventure and you will riding wedding around the most of the touchpoints. The new strategy often embody the brand new substance regarding Difficult Rock’s vibrant culture, making certain the opening will get a good beacon to own enjoyment candidates.
�The audience is happy to come together which have a major international brand such Hard rock within like a pivotal second,� states Mikey Richardson, Co-Creator and Manager Creative Manager from the Jacknife. �The lead-doing the brand new 2025 discharge gives us the chance to perform anything its pleasant-a campaign that do not only remembers Difficult Rock’s history but also amplifies the power within the Ottawa.�
This commitment emphasizes objective-motivated storytelling, that have both Jacknife and hard fluffy wins Material Resort & Gambling establishment Ottawa concerned about curating a smooth, high-effect brand name feel that set the fresh stage to own a huge beginning such hardly any other.
Hard rock Globally (HRI) is one of the most globally accepted organizations with spots inside the over 74 countries spanning 313 places that become owned/authorized or addressed Rooms, Casinos, Stone Stores�, Live concert Spots and you will Cafes. Their Unity by the Hard-rock� global support system benefits users to own starting whatever they like all over performing features globally. HRI in addition to launched a joint venture called Hard rock Electronic in the 2020, an internet sportsbook, merchandising sportsbook and you can websites betting system. Beginning with a keen Eric Clapton guitar, Hard rock possess the fresh new planet’s premier and most beneficial line of genuine tunes memorabilia at more than 88,000 parts, which can be showed at their metropolitan areas globally.
S. Best-managed Organization because of the Deloitte Individual while the Wall Roadway Log for the 2021 and has now since been recognized four times. Hard-rock was also recognized by Forbes among Earth’s Finest Employers, along with Finest Employers for women, Assortment and you may The fresh Grads and you will a leading Large Employer from the Take a trip & Relaxation, Gambling and you can Enjoyment Industry. On 2022 Worldwide Gaming Honours, Hard-rock try named Home-Founded Operator of the season to the 2nd amount of time in five decades.
Hard rock Around the world already retains financing grades out of number 1 capital-degrees get firms: S&P Around the world Critiques (BBB-) and you can Fitch Critiques (BBB). For more information on Hard rock Worldwide, go to hardrock otherwise store.hardrock.
Rideau Carleton Casino commercially open since the Rideau Carleton Raceway inside the 1962, while the Canada’s very first-actually ever four-eighths kilometer oval and it has become an option section of Ontario’s use rushing area ever since. Because addition from gaming inside , the metropolis away from Ottawa has had up to $six billion per year and more than $106 mil in total repayments to possess hosting Rideau Carleton Gambling enterprise contained in this the fresh new Federal Resource Part.
Which have desperate anticipation of one’s beginning of the brand new Hard-rock Resort & Gambling enterprise Ottawa, Rideau Carleton Local casino remains discover 24/7, happy to serve the site visitors with the same time and energy and you may thrill. Hard-rock try trying to create a new condition-of-the-ways activities business which can soon promote the new legendary Hard rock brand to help you Ottawa and you will enliven the town like never before. Coming business includes today’s resorts framework having 150 rooms, along with 22 suites, longer gaming floor plus one,500 slot machines, forty alive-motion table game, and high-restrict gaming. Traffic will enjoy more 10 eating, taverns, and lounges, for instance the renowned Hard-rock Eatery and you will Council Oak Steakhouse. The hotel might also be the home of the fresh new classic Stone Shop, a 1,800 and seat Hard rock Real time venue, and you can real audio memorabilia.
The fresh business is a huge rider from employment development and will implement more 700 regional citizens, immediately after completed. Hard rock Hotel & Gambling enterprise Ottawa is going to continue the latest society away from area resource owing to regional sponsorships and you can nonprofit partnerships, improving the lifestyle out of people and you may folks exactly the same because the is established less than Rideau Carleton Casino.
Rideau Carleton Local casino are operate by Hard-rock Worldwide and you can influenced of the Ontario Lotto and you can Playing Business (OLG). With OLG partnership, Rideau Carleton Gambling establishment shows a daily dedication to in charge betting that have full implementation of OLG’s Plays and that is recognized from RG Look at accreditation system.
For additional info on Rideau Carleton Local casino, go to rideaucarletoncasino
Jacknife are a separate, full-solution imaginative brand name institution based inside Toronto, Canada. With over 29 numerous years of community feel, Jacknife could have been at the forefront of bringing exceptional branding and creative ways to a diverse range of members. By the leverage the newest effective mixture of proper creativity, Jacknife allows labels to create tall providers value through the strength away from creativity.